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Drawing on experience working with global marketers like The Hershey Company, DuPont and Procter & Gamble, I offer decades of marketing expertise that is now focused on working with Agencies and B2B clients on Search Marketing, Google Ads, and Analytics.


Based in New York City, I bring specific marketing experience in: professional services, building industries, architecture and design, legal, non-profits, and SaaS.

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Strategic direction for all marketing activities.


Strategic direction for all marketing activities.


Plan, launch and promote this non-profit, live-event brand.


Digital Campaign Strategy and Analytics

Ten thousand villages

Fractional CMO


Google Ads Campaign



Analytics Consultant and

Podcast Host

Marketing results
you can take to the bank

Image by Alina Grubnyak

Generated 105,937 Pageviews for an Online Visualizer 
J. Walker Marketing helped a national building-products company launch an online visualizer. The visualizer enables homeowners to see what homes look like with new siding. Using a combination of Google display ads, Pinterest promoted pins, and YouTube pre-roll video ads, the campaign targeted homeowners in select U.S. cities.


What does 105,937 pageviews look like in a Google Analytics report? Call me. I'll show you.

291% Return on Marketing Investment
J. Walker Marketing helped a home-services company identify an unmet need with their customers- one that competitors had not seen. We secured an incremental $12,000 for marketing, then developed a media plan targeted by zip code using outbound email, geo-fenced advertising, and public relations to reach customers with a unique marketing message.


The result was $35,000 in incremental sales from 158 entirely new customers.


Customer Acquisition for a New Non-Profit
J. Walker Marketing worked with the leadership of a local non-profit to identify a new audience segment they had never directly served before. We then wrote a business plan for a whole new business model to address these customers.


Rather than offering services for free and relying on fundraising to pay the bills as the non-profit had done before, the business plan used an event-based model where users would pay to participate. And rather than just rely on word-of-mouth to sell tickets, the plan included strong marketing. We launched the program in January 2020 and ran into COVID-19 in March which caused us to pivot quickly to online.


We moved live events to Zoom and proceeded aggressively. The results were less than projected for a non-pandemic world, but strong nonetheless. We built an online audience of 385 people from 18 U.S. states and Canada; we opened new marketing channels like Google Ads, and we gained $20,000 in incremental revenue.

44% Increase in Conversions from a Google Ads Campaign
J. Walker Marketing got a call from a B2B company struggling with a Google Ads campaign. Conversions were low and costs were high. We started by carefully researching search terms and editing them. Next, we used a mix of match types to calibrate which kind of search queries would be targeted with ads. Then we used negative keywords for further fine-tuning and we checked the campaign weekly to make adjustments.


The result was a 44% increase in conversions, a 12% decrease in cost-per-click, and a 45% decrease in cost per conversion. After, the client said, “The services of J. Walker Marketing paid for themselves.”

Summer Camp Registrations: $21,280 Generated in 17 Days
Kids like summary camps and so do parents. But in the waning months of COVID, going to camp was not a given. That’s why it was gratifying to help a local non-profit sell 76 camp registrations in 17 days using a Google Ads campaign. The campaign targeted select counties based on prior camp registrations and delivered ads against camp-related keywords.


Overall the campaign generated approximately $21,280 in gross revenue at a cost-per-acquisition of $21.28. The client's feedback? "Whatever we’re doing is working!”

Let’s talk about how you can get these types of results for your next marketing campaign.

Contact us today or call:

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