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CLIENTS

Drawing on experience working with global marketers like The Hershey Company, DuPont and Procter & Gamble, I offer decades of marketing expertise that is now focused on working with Agencies and B2B clients on Search Marketing, Google Ads, and Analytics.

 

Based in New York City, I bring specific marketing experience in: professional services, construction, architecture and design, legal, non-profits, enterprise software, SaaS and cybersecurity.

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ADVANCED METRICS

Strategic direction for all marketing activities.

HEARTH CABINET

Strategic direction for all marketing activities.

STONER BUNTING ADV.

Digital Campaign Strategy, Analytics and Google Ads for clients.

Ten thousand villages

Fractional CMO

CUP O CONTENT

Google Ads Campaign

Management

BEACON DIGITAL

SEO Consultant. Analytics, and

Podcast Host

Marketing results
you can bank On

Image by Alina Grubnyak

Generated 105,937 Pageviews for an Online Visualizer 
J. Walker Marketing helped a national building-products company launch an online visualizer. The visualizer enables homeowners to see what homes look like with new siding. Using a combination of Google display ads, Pinterest promoted pins, and YouTube pre-roll video ads, the campaign targeted homeowners in select U.S. cities.

 

What does 105,937 pageviews look like in a Google Analytics report? Call me. I'll show you.

291% Return on Marketing Investment
J. Walker Marketing helped a home-services company identify an unmet need with their customers- one that competitors had not seen. We secured an incremental $12,000 for marketing, then developed a media plan targeted by zip code using outbound email, geo-fenced advertising, and public relations to reach customers with a unique marketing message.

 

The result was $35,000 in incremental sales from 158 entirely new customers.

 

Launched a New Home Goods Brand with 320K+ Clicks to a Store Locator

J. Walker Marketing helped a national building-products company launch a new D-I-Y brand with an eight month digital media campaign. Using Google Ads (display and search), we delivered over 6.5 M brand impressions at a CPM of $3.12- over 20% below industry norms. Cost-per-click for the display campaign averaged a super-efficient $.17. The search campaigns delivered over 200K clicks at an average CPC of just $.33.

The client was so pleased with the results of the campaign that they said the results have "gone viral" inside their company.

44% Increase in Conversions from a Google Ads Campaign
J. Walker Marketing got a call from a B2B company struggling with a Google Ads campaign. Conversions were low and costs were high. We started by carefully researching search terms and editing them. Next, we used a mix of match types to calibrate which kind of search queries would be targeted with ads. Then we used negative keywords for further fine-tuning and we checked the campaign weekly to make adjustments.

 

The result was a 44% increase in conversions, a 12% decrease in cost-per-click, and a 45% decrease in cost per conversion. After, the client said, “The services of J. Walker Marketing paid for themselves.”

Increased Organic Traffic and Leads Over 50% Using SEO and Content Creation

J. Walker Marketing helped an enterprise B2B software company use SEO to grow their business significantly in 2023. First, J. Walker used SEO analysis to improve the site’s technical performance and link profile. Site speed was increased, 404 errors were fixed, weak pages were no-indexed, toxic backlinks were disavowed, and new backlinks were implemented. Next, SEO analysis directed the content team as they wrote and deployed 30+ keyword-drive blog posts, two case studies and one benchmark industry survey. By year end, the number of ranking keywords increased by 7%, organic traffic grew by over 50% and marketing qualified leads increased to 400+.

 

This engagement shows that by working as a team, SEO can move the needle dramatically.

Let’s talk about how you can get these types of results for your next marketing campaign.

Contact us today or call:
717-283-7713

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