291% Return on Targeted Media Investment

Project Duration:
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The Challenge

Help a Pennsylvania pest control company grow top line revenue from new customers.

The Approach

We used mapping to identify where spotted lantern flies were infiltrating the company’s service area and then convinced company management to allocate an additional $12,000 for a new targeted marketing campaign. Then we developed a media plan targeted by zip code using outbound email, geo-fenced advertising, and public relations to reach customers with a “spotted lantern fly eradication” message.

The Impact

The result was $35,000 in incremental sales from 158 entirely new customer accounts.

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John Walker
Founder & Principal, J. Walker Marketing
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