50% Increase in Organic Traffic and Leads Using SEO

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The Challenge

Help a B2B software company use SEO to grow organic website traffic and generate marketing qualified leads.

The Approach

First J. Walker Marketing used SEO analysis to implement targeted improvements to the site’s technical performance and link profile. Site speed was increased, 404 errors were fixed, weak pages were “no-indexed,” toxic backlinks were disavowed, and new backlinks were implemented. Next, SEO analysis directed the content team as they wrote and deployed 30+ keyword-drive blog posts, two case studies and one benchmark industry survey.

The Impact

By year end, the number of ranking keywords increased by 7%, organic traffic grew by over 50% and marketing qualified leads increased over 50% to 400+.

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John Walker
Founder & Principal, J. Walker Marketing
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