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What is a marketing consultant?
J. Walker Marketing serves as a marketing consultant for business owners and senior managers. My mission is to help clients raise awareness of their businesses and acquire new customers.
A marketing consultant is different from a marketing agency, though both work toward similar goals. While marketing agencies may be able to execute large projects, they often fall short on strategy. As a marketing consultant, I focus on marketing strategy- figuring out what to do and how to do it. And you get senior-level expertise at a very reasonable cost.
Another service I provide is to help clients solve the types of problems that marketing agencies don't address. These include planning how to hire and train your in-house marketing staff, how to determine the right advertising budget, analysis of past marketing efforts, and ways of acquiring new customers in non-traditional ways.