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What is a marketing consultant?
J. Walker Marketing serves as a business consultant for business owners and marketing leaders. Our mission is to help clients raise awareness of their businesses and acquire new customers efficiently.
A marketing consultant is different from a marketing agency, though both work toward similar goals. Ad agencies have the capacity to handle all aspects of large marketing projects. A marketing consultant has less capacity to do everything a client needs, but we offer a narrow focus on marketing strategy, we bring senior-level expertise and our costs can be lower.
Another role for marketing consultants is to help clients solve the types of problems that marketing agencies don't address. These include advice on how to hire and train your in-house marketing staff, how to determine the right advertising budget, analysis of past marketing efforts, and ways of acquiring new customers in non-traditional ways.