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Explore J. Walker's latest insights on Digital Marketing and more.
Advertising and Copywriting

What Great Writing Does For Marketing and Advertising

Copywriting is still a critical foundation of a strong marketing plan, because good writing is good thinking.
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Advertising and Copywriting
Analytics
Creativity
Culture
Digital Ads
Marketing Strategy
Media
SEO
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Advertising and Copywriting

What Great Writing Does For Marketing and Advertising

Copywriting is still a critical foundation of a strong marketing plan, because good writing is good thinking.
Read post
Media

Why I Started a YouTube Channel

Let me explain why I just launched a YouTube Channel in spite of not enjoying being on screen.
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Marketing Strategy

Eight Things I learned Working as a Fractional CMO

Here are eight tips for improving a marketing team's performance- quickly.
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Marketing Strategy

Impact of AI on Your Marketing Plan: “Search Engine Optimization” becomes “Query Optimization”

Optimizing websites for Google will become just part of a wider strategy to gain online visibility.
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SEO

The Evolution of SEO in the Age of AI: A Deep Dive into Google's Gemini and Bing's Copilot

GenAI chatbots like Gemini and Copilot are revolutionizing search experiences. What's next for marketers?
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Creativity

Five Years in Business: Trust, Patience and Gratitude

Five years of growth with J. Walker Marketing, embracing trust, patience, and gratitude in a changing world.
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