Take over a Google Ads account for an industrial products company and turn it into a strong sales driver.
When it comes to industrial infrastructure products, the buyers know exactly what they want. They are engineers and procurement managers searching with high purchase intent. So the first question J. Walker asked when taking over this account from a prior agency was: are the campaigns actually reaching those buyers?
The answer was mixed. Some campaigns were doing real work driving sales, while others were consuming budget at the top of the funnel without converting. We started with a thorough audit to map which campaigns were which, then restructured the active mix to prioritize low-funnel, sales-driving campaigns over awareness-oriented ones.
From there, we activated a select group of high-potential campaigns and increased the spend behind them. We also optimized ad assets across the board, ensuring every campaign had the strongest possible headlines, descriptions, and creative to maximize performance.
Sales driven by Google Ads reached $87,000 in a single quarter, an increase of more than 100% compared to prior performance. The shift from a broad, awareness-heavy campaign mix to a focused, conversion-oriented strategy delivered immediate and measurable results.
See how J. Walker Marketing has guided clients to business-building solutions.
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