Google Ads

Reach the right people at the right time with campaigns built to drive clicks, leads, and sales.

John Walker

Google Ads Campaigns & Management

Paid search advertising remains one of the most effective ways to reach people who are actively looking for what you offer. Google Ads allows you to connect with your audience at every stage of the buying journey, using data, intent, and smart targeting to deliver measurable results.

Google Ads Is More Than Just PPC

Today’s Google Ads platform goes beyond pay-per-click search advertising. You can build awareness, generate leads, and drive sales through an expanding portfolio of campaign types.

  1. Search Ads: Capture demand by appearing when customers are actively searching.
  2. Performance Max: Use Google’s AI to reach potential customers across Search, Display, YouTube, and Gmail with a single campaign.
  3. Demand Gen Campaigns: Think of these as the Facebook Ads of Google enabling you to intercept exactly the right prospects that you target by interest, demographics and behavior. 
  4. Shopping Ads: Drive e-commerce sales by showcasing your products directly in search results.
  5. Video Ads (YouTube): Build brand awareness and consideration with highly targeted video campaigns.

With so many advertising options, the challenge is knowing how to make them work together strategically. That’s where J. Walker Marketing comes in.

Why Choose J. Walker Marketing?

John Walker has the mind of a marketer and the soul of a business owner. With 30+ years of experience in advertising and marketing, including work on global brands, John knows how to position and sell your products and services effectively.

And as the founder of two successful businesses, John understands what matters most to owners and managers: fast, simple, and practical solutions that get results. He combines that mindset with constant testing of new Google Ads features. J. Walker Marketing currently manages 20–30 active Google Ads campaigns across industries, including Search, Performance Max, Video, and Demand Generation.

Whether you’re a small agency that wants to add Google Ads to your service lineup, or a business owner looking to generate more qualified leads, we can help you get results from Google Ads.

Making Google Ads Work for You

Every campaign begins with clear goals and a practical plan for achieving them.

  1. Define Goals: Specify the outcome, like brand awareness, website traffic or sales leads.
  2. Audience Targeting: Define demographics, locations, behaviors and interests.
  3. Keyword Strategy: Analyze search volume and cost-per-click to build a plan.
  4. Creative & Messaging: Develop sales-oriented messaging, images and video.
  5. Activate, Measure, Optimize: Analyze performance, test variations and optimize monthly.

Google Ads Reporting: See What's Working

Our simple reports deliver actionable insights without all the muck. The reports include:

  • Budget summary so you can see spending trends.
  • Best-performing keywords which indicate consumer preferences.
  • Key metrics that indicate performance: Clicks, cost-per-click and conversions.
  • Recommendations: A quick summary of what you should do next.

Google Ads may be complicated, but working with J. Walker Marketing isn’t. Ready to take your Google Ads campaigns to the next level? Contact J. Walker Marketing today to get started.

Experience & Expertise

J. Walker Marketing currently manages Google Ads campaigns for a host of clients. Professional certifications include:

  • Google Ads Search Certification
  • Google Ads Display Certification
  • Advanced Google Analytics Certificate

Digital platforms used in these services include:

  • Google Ads
  • Google Analytics
  • Looker Studio
  • SEMRush

Reach Your Marketing Goals
Let's work together to create a digital marketing strategy that drives real results for your business.
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J. Walker by the numbers

200+

Marketing
Projects

2.2M

Yearly Traffic
(Client Websites)

+50%

Traffic Increase
from SEO

240%

Client Project
ROI

Want to see how J. Walker Marketing can help you?

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