Help an industrial technology company drive more website traffic less expensively.
Managing the flow of liquid in large industrial applications sounds boring. You know, sensors, valves and meters. But think about how important it is to get it right when you’re cooling every server in a 2 gigawatt data center! That’s what this client does- they provide the infrastructure that manages liquid flows in massive industrial centers.
And they were overpaying for Google Ads by a lot before J. Walker took over their account and started finding efficiencies. First we did extensive keyword research to find all the search terms they could be buying and then identified the most effective and efficient ones. Then we updated their account with new keywords and optimized the campaign creative with stronger headlines, descriptions and photos.
The average cost-per-click for the campaign declined from over $4 to under $1. This has been a 244% cost improvement enabling them to drive significantly more website traffic for the same budget.
