Get focused training that strengthens how your business communicates and sells.

Training for Marketing Leaders

Even the best marketing strategies and campaigns can fall short if the people behind them don’t have the skills and confidence to put them to work. Marketing Training from J. Walker Marketing is designed to equip business owners, sales leaders, and marketing teams with practical, hands-on knowledge they can immediately apply to improve results.

Unlike generic webinars or one-size-fits-all programs, our training sessions are built around your business goals. Each workshop blends instruction, real-world examples, and interactive exercises so participants leave not just with new ideas, but with skills they can use the very next day.

Who is the Training For?

Our Marketing Training programs are ideal for:

• Small business owners who need clearer direction on how to market effectively
• Sales leaders who want their teams to communicate value with more confidence
• Marketing or sales managers who want to align their teams around stronger strategies

Training can be customized to focus exclusively on sales, exclusively on marketing, or a blend of both.

Signature Workshops

We offer a set of signature training workshops that can be delivered individually or combined for a custom program:

• Defining Your Unique Value Proposition (UVP): Learn what makes a UVP powerful, draft multiple versions, and refine them through peer feedback. Participants leave with a tested UVP they can use across sales and marketing.
• Sales & Marketing Alignment: Break down silos between teams by creating consistent messaging, refining lead-handling processes, and improving collaboration across the customer journey.
• How to Build a Marketing Plan: A step-by-step workshop guiding participants through setting goals, identifying target audiences, choosing the right channels, and developing a simple, actionable plan that supports business growth on a budget.

Benefits of Training

By participating in Marketing Training, your team will develop tools and messaging tailored to your customers that can drive growth. Your team will gain new skills that will give them confidence to build effective marketing and sales plans. Then they’ll learn to apply what they’ve learned quickly so your company can benefit from the training right away.

Why Training Matters

Marketing today changes so quickly that many businesses struggle to keep up. Also, some organizations have not done the work they need to be confident in their brand positioning so marketing campaigns often rest on a rickety foundation.

Investing in training ensures that your team has the knowledge and confidence to execute strategies that drive growth. Whether it’s sharpening your UVP, building alignment between sales and marketing, or creating a clear marketing plan, our Marketing Training helps your business communicate more clearly, connect with the right customers, and close more sales.

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Testimonial:

 “Thank you for the excellent sales training. The course you put together is accurately paced and immediately applicable. I feel you’ve given me a guidebook to succeed!” Angela Horst, Business Owner

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