Eight Things I learned Working as a Fractional CMO

John Walker

September 28, 2024

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5 min read

Imagine being judged on how much you can improve a marketing team in just three months. That's the scenario I've faced as an interim marketing director, or fractional CMO. Let me share some thoughts on what worked during a recent engagement. Read on or watch this as a video.

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Focus on the Best Opportunities

For fast impact, focus on areas that deliver immediate results. Double down on what’s working and pause what's not. This isn’t always popular, but it’s crucial for quick progress.

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Clarify Roles

Understand each team member’s role and make sure they’re in the right position.

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Create Reassuring Routines

Consistency in meetings, deadlines, and communication reassures a disrupted team. Simple routines can create trust and help the team gel.

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Use Project Management Tools

Implementing a platform like Basecamp or Asana helps manage projects, set priorities, and establish a logical workflow. Plus it gives you a view of everything that’s happening.

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Find Quick Wins with Internal Stakeholders

Focus on delivering excellent service to a few internal customers. Quick wins build positive momentum within the team and the company.

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Expand Capacity with Contractors

Bringing in expert freelancers can help achieve quick wins without hiring new full-time staff.

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Focus on the Future, Not the Past

Acknowledge past frustrations, but guide the team towards future successes. Celebrate small wins to build confidence and momentum.

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Overall, Communication is Key

Frequent, clear communication is essential. Focus on progress, core values, and celebrating wins. And reiterate priorities consistently.

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Want to talk about your marketing team's performance? Let's connect.

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John Walker

Founder & Principal, J. Walker Marketing

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