Let me help you
succeed with marketing
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John Walker
Founder & Principal
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Hi. I’m John Walker and I’d like to help you strengthen your marketing team. My business model is simple- you hire me as a freelance addition to your marketing team to fill in the gaps and add expertise. And you only pay for what you need.
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This model works for me because, after a long career in marketing, I love to zero in on specific projects where I can add tons of value. And it works for you because its more economical than expanding full time staff.
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I’ve worked in a wide variety of marketing capacities ranging from client-side Category Manager to agency-side Digital Marketing Director. This means I can quickly integrate into your team and begin adding value immediately. I’m comfortable serving as the de facto head of marketing for your team, or I can provide specific marketing expertise at the project level.
For more on my experience, please visit my LinkedIn profile.
How to Engage with J. Walker Marketing
J. Walker Marketing provides marketing support in small, medium and large helpings. Small engagements provide an affordable way to address a specific marketing challenge with a fixed-price engagement.
Medium-sized engagements provide you with in-depth assistance that adds to your team's capability.
On-going engagements allow you to expand your team's expertise and bandwidth significantly. Sometimes this takes the form of Fractional CMO Services where J. Walker Marketing provides an interim marketing team leader who works to improve your team from the inside.
Small
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One day of planning, analysis or consulting.
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Analyze specific marketing problem, or do broad analysis of marketing opportunities.
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Deliverable: Detailed written analysis.
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Benefits: Fast, affordable way to get advice.
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Fixed price.
Medium
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Regular schedule of meetings.
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In-depth assistance with marketing plans and analysis.
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Deliverables: Marketing plans; content calendars; media plans; campaign reports; evaluations; training.
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Benefits: Affordable way to add marketing expertise to your team without an FTE.
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Monthly bank of hours.
large
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Deep integration with your team.
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On-going strategic direction and consulting.
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On-going assistance with marketing plans, campiagn development and analysis.
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Deliverables: Marketing plans; content calendars; media plans; campaign reports; evaluations; training.
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Benefits: Adds strategic marketing capability to your team.
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Retainer agreement.