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"Yesterday our team attended the Insight Marketing Conference. One of my favorite sessions was J. Walker Marketing's Business Owner's Guide to Marketing." Grace Petrucciani, Southco, Inc.

Marketing Workshops and Speaking Engagements


Sometimes it's just easier to get together and work through your challenges. That's what marketing workshops are for.


We meet and spend a half-day of facilitated work on one of your marketing problems. Common topics are digital marketing training, planning a new product launch, developing a website plan, or expanding into a new market.


You choose, we schedule, and your problem gets solved. Contact by email or call: 717-283-7713.

Speaking engagements


Practical. Experienced. Actionable. John has seen the fads and he doesn't chase them. Instead, he navigates using stalwart marketing principles. Guided by experience as a digital marketing director and consultant, John develops marketing plans that work.


Through speaking engagements, John shares his experience at trade shows, industry conferences, and in academic settings. Recent topics have included the rise of native advertising, how bias affects consumer purchase decisions, and how business owners can create winning marketing programs (without having to be experts). His presentations separate the signal from the static and offer practical keys to success.

Want to discuss a workshop or speaking engagement? 

Contact us today by email or call: 717-283-7713.


Recent speaking engagements


"Zagging: Create Differentiation and Gain Marketing Attention," Tech Council of Central PA, April 2020

"Marketing Guide for Start-Ups." Ben Franklin Technology Partners, Lancaster PA, October 2019


"Business Owner's Guide to Marketing." Insight Marketing Conference, Lancaster, PA, September 2019


"The Revenue Stream." Podcast from WebTalent Marketing, July 2019

"Affect of Human Bias on Marketing." Murray Insurance Associates sales meeting, Lancaster, PA, October 2018

"The Rise of Native Advertising." Insight Marketing Conference, Lancaster, PA, September 2017



Marketing Guide for Start-Ups outlines marketing fundamentals then provides a marketing plan template. 

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