Marketing Workshops and Speaking Engagements
Sometimes it's just easier to get together and work through your challenges. That's what marketing workshops are for.
We meet and spend a half-day of facilitated work on one of your marketing problems. Common topics are digital marketing training, planning a new product launch, developing a website plan, or expanding into a new market. You choose, we schedule, and your problem gets solved. Contact by email or call: 717-283-7713.
Practical. Experienced. Actionable. John has seen the fads and he doesn't chase them. Instead, he navigates using stalwart marketing principles. Guided by his experience as a digital marketing director and consultant, John develops marketing plans that work.
Through speaking engagements, John shares his experience at trade shows, industry conferences and in academic settings. Recent topics have included the rise of native advertising, how bias affects consumer purchase decisions, and how business owners can create winning marketing programs (without having to be experts). His presentations separate the signal from the static and offer practical keys to success.
Marketing Guide for Start-Ups outlines marketing fundamentals then provides a marketing plan template.
"Yesterday our team attended the Insight Marketing Conference. One of my favorite sessions was J. Walker Marketing's Business Owner's Guide to Marketing." Grace Petrucciani, Southco, Inc.
Recent speaking engagements
"Zagging: Create Differentiation and Gain Marketing Attention," Tech Council of Central PA, April 2020
"Business Owner's Guide to Marketing." Insight Marketing Conference, Lancaster, PA, September 2019
"Affect of Human Bias on Marketing." Murray Insurance Associates sales meeting, Lancaster, PA, October 2018
"The Rise of Native Advertising." Insight Marketing Conference, Lancaster, PA, September 2017