Marketing results you can take to the bank
Here are results from some recent client engagements.
291% Return on Marketing Investment; 158 New Customers Acquired
J. Walker Marketing helped a home-services company identify an unmet need with their customers- one that competitors had not seen. We secured an incremental $12,000 for marketing, developed a media plan targeted at several zip codes within Lancaster County using outbound email, geo-fenced advertising, and public relations to reach customers with a unique marketing message. The result was $35,000 in incremental sales from 158 entirely new customers.
$100,000 In Projected Incremental Revenue for a Non-Profit
J. Walker Marketing worked with the leadership of a local non-profit to identify a new audience segment they had never directly served before. We then wrote a business plan for a whole new business model to address these customers. Rather than offering services for free and relying on fund-raising to pay the bills as the non-profit had done before, the business plan used an event-based model where users would pay to participate. And rather than just rely on word-of-mouth to sell tickets, the plan built-in strong marketing. When this case study was written, the plan had sold out two first-quarter events and eight more are scheduled. $100,000 in incremental revenue is projected.
44% Increase in Conversions from a Google Ads Campaign
J. Walker Marketing got a call from a B2B company struggling with a Google Ads campaign. Conversions were low and costs were high. We started by carefully researching search terms and then edited the ones included- adding some and deleting others. Next, we used a mix of match-types to calibrate which kind of search queries would be targeted with ads. Then we used negative keywords for further fine-tuning and we checked the campaign weekly to make adjustments. The result was a 44% increase in conversions, a 12% decrease in cost-per-click, and a 45% decrease in cost per conversion. After, the client said, “The services of J. Walker Marketing paid for themselves.”