Marketing results you can take to the bank
Here are results from some recent client engagements.
Generated 105,937 Pageviews for an Online Visualizer
J. Walker Marketing helped a national building-products company launch an online visualizer. The visualizer enables homeowners to see what homes look like with new siding. Using a combination of Google display ads, Pinterest promoted pins, and YouTube pre-roll video ads, the campaign targeted homeowners in select U.S. cities.
What does 105,937 pageviews look like in a Google Analytics report? Call me. I'll show you.
291% Return on Marketing Investment; 158 New Customers Acquired
J. Walker Marketing helped a home-services company identify an unmet need with their customers- one that competitors had not seen. We secured an incremental $12,000 for marketing, developed a media plan targeted at several zip codes within Lancaster County using outbound email, geo-fenced advertising, and public relations to reach customers with a unique marketing message.
The result was $35,000 in incremental sales from 158 entirely new customers.
Brand Launch, Customer Acquisition, Incremental Revenue for a Non-Profit
J. Walker Marketing worked with the leadership of a local non-profit to identify a new audience segment they had never directly served before. We then wrote a business plan for a whole new business model to address these customers.
Rather than offering services for free and relying on fund-raising to pay the bills as the non-profit had done before, the business plan used an event-based model where users would pay to participate. And rather than just rely on word-of-mouth to sell tickets, the plan included strong marketing. We launched the program in January of 2020 and ran into COVID-19 in March which caused us to pivot quickly to online.
We moved live events to Zoom and proceeded aggressively. The results were less than projected for a non-pandemic world, but strong nonetheless. We built an online audience of 385 people from 18 U.S. states and Canada; we opened new marketing channels like Google Ads, and we gained $20,000 in incremental revenue.
Sold 153 Tickets to an Online Event
When the pandemic hit, a local non-profit client called The Urban Well had to move live events online. They did this with great trepidation. Would anyone come? Through the right positioning, and a hearty digital marketing plan, they’ve come in droves.
In February, I helped The Urban Well develop and promote a two-hour online workshop focused on Howard Thurman, a prominent 20th Century theologian. I used email marketing, Facebook advertising and online event calendars to promote ticket sales. This resulted in 153 tickets sold at $10 each with attendees came from 28 states and three countries. This success has broken the local mold for this organization and created great optimism for the program’s future.
44% Increase in Conversions from a Google Ads Campaign
J. Walker Marketing got a call from a B2B company struggling with a Google Ads campaign. Conversions were low and costs were high. We started by carefully researching search terms and then edited the ones included- adding some and deleting others. Next, we used a mix of match-types to calibrate which kind of search queries would be targeted with ads. Then we used negative keywords for further fine-tuning and we checked the campaign weekly to make adjustments.
The result was a 44% increase in conversions, a 12% decrease in cost-per-click, and a 45% decrease in cost per conversion. After, the client said, “The services of J. Walker Marketing paid for themselves.”
Summer Camp Registrations: $21,280 Generated in 17 Days
Kids like summary camps and so do parents. But coming out of COVID, whether to go to camp or not has been an open question. That’s why it was gratifying to help a local non-profit sell 76 camp registrations in 17 days using a Google Ads campaign. The campaign targeted select counties based on prior camp registrations and delivered ads against camp-related keywords.
Overall the campaign generated approximately $21,280 in gross revenue at a cost per acquisition of $21.28. The client was pleased and said, “whatever we’re doing is working!”
Let’s talk about how you can get these types of results for your next marketing campaign. Contact us today or call: 717-283-7713.