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  • John Walker

Jasper AI Wrote this Blog Post. It took Less than Five Minutes

Ok, actually, Jasper AI wrote the blog post in italics below. I’m adding this introduction to give you some background. I’ve been hearing that AI can take over writing tasks for blogs, social media marketing, and SEO content for websites. So I’m testing it with a leading tool called Jasper that bills itself as “the best AI writer and AI art generator.”

To use Jasper, I signed up for a free account (7-day trial, then $49/month) and I told it I wanted to write a blog post. It gave me 800 characters to describe the post (I entered about 400), it allowed me to pick an audience for the post (I picked CMOs) and then I pressed “go.” About ten seconds later, I had the blog post below which I’ve shared with no edits. Take a look.

AI Writing For Marketing Content: Benefits, Challenges, and Recommendations

Artificial intelligence (AI) is no longer a thing of the future. In fact, it’s being used in marketing more now than ever before. From writing content to optimizing campaigns for search engine optimization (SEO), AI is changing the way brands market themselves. In this blog post, we’ll discuss how widespread the use of AI for writing marketing content is, what its advantages and disadvantages are, and what recommendations we have for others who want to explore this new technology for their own marketing needs.

How Widespread Is The Use Of AI For Writing Marketing Content?

The use of AI for writing marketing content is becoming increasingly common. Many marketers are using AI-powered technologies to write SEO-optimized blog posts, website copy, and other pieces of content. Additionally, some digital marketing agencies are using AI-powered tools to create personalized campaigns that target specific customer segments or interests. The advantage of using these tools is that they can help marketers save time by automating mundane tasks such as data entry and analysis. They can also improve accuracy and consistency by ensuring that all content meets quality standards.

What Are Its Advantages And Disadvantages?

The major advantage of using AI for writing marketing content is that it can reduce costs associated with manual labor while helping marketers create more effective campaigns. By automating mundane tasks such as data entry, marketers are able to focus more on creative aspects of their work like coming up with creative ideas for campaigns or developing strategies for targeting customers. Additionally, some AI-powered technologies can even learn from past mistakes and optimize future campaigns based on this knowledge.

On the other hand, there are certain disadvantages associated with using AI for writing marketing content as well. One major concern is privacy; many people worry about how their personal data might be used if collected by an AI-powered tool or program. Additionally, there are concerns about how accurate these programs really are; if an algorithm gets something wrong or doesn't understand nuances in language or context then it could lead to inaccurate results or messages being sent out to customers. Finally, many people are worried about job displacement; if these technologies become too sophisticated then they could replace human workers altogether in some cases.

How Far Along Is The Technology And In What Ways Might It Improve In The Future?

At this point in time, the technology behind AI-powered tools is still relatively new but rapidly improving every day. As more companies invest in researching and developing these tools they will become increasingly sophisticated and capable of doing more complex tasks such as understanding natural language or creating entire campaigns from start to finish without any human input whatsoever. Additionally, advancements in machine learning could make it possible for these systems to make decisions automatically without any human guidance at all which could revolutionize the way marketers interact with their customers online!


In conclusion, artificial intelligence (AI) has already started making its mark on the world of digital marketing – from automated campaigns to optimized search engine results – but there's still much room for improvement when it comes to understanding language nuances or taking into account user privacy concerns before collecting data from them. Ultimately though, if used correctly AI can be a powerful tool that helps marketers save time while delivering better results than ever before! We recommend exploring different types of software solutions available today so you can find one that works best for your own unique needs and objectives when it comes to creating effective digital marketing campaigns powered by artificial intelligence technology!

I’m back; it's John, not Jasper. My take on this tool? The writing is flat and dull but accurate and fast. I believe it could provide a quick way to generate a first draft of a blog post or website page content that could then be edited by a human. But frankly, I’m impressed. This technology is going to be a big deal!

This post was written by John Walker, Principal at J. Walker Marketing, a marketing consultancy. Contact John directly to discuss your marketing challenges.

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