Marketing Strategy


Are you committing “random acts of marketing?”

Build a Marketing Plan to Focus Your Resources

An Instagram post here, an email there with some banner ads thrown in for good measure… that’s not marketing, that’s dabbling and it’s a waste of your resources. If you need a real marketing plan, I can help you build one.

Your Blueprint for Winning New Customers

The right marketing plan marshals your resources and focuses them on meeting you most important business goals. I’ll help your team gather input from across your enterprise to answer these questions:

What are your goals? These should include communications and financial goals.


Are you prepared to win? Does your organization have the tools and people it takes to succeed with marketing? We’ll account for staffing, budgets, culture, willpower and executive support. And if these are lacking, we’ll address them first.


Have you turned features into benefits? We’ll map how product features translate into customer benefits which leads to messaging.


What’s your marketing message? The right message is succinct and motivating for potential customers.


What’s your budget? We’ll build a budget that aligns with your goals. 


Is marketing integrated with sales? Once leads are generated, how will they be handed off to the closers?


What’s the media plan? This is where the rubber hits the road- where are you going to advertise and what are the tactics?


What’s the return-on-investment? We’ll make sure you have the data that shows how the plan is performing.

Experience and Expertise 

John has led development of strategic plans, marketing plans and media campaign plans for a long list of clients including Touchstone Foundation, Saint James Episcopal Church, Advanced Metrics as well as for his own businesses.


John has a post-graduate certificate in Strategic Management from Georgetown University which immersed him in leading approaches for strategic planning from industry, government, and non-profit sectors. John’s approach to building a marketing plan is to use the process to build consensus around critical areas like the goals, messaging and budget but let the tactical elements of the plan be flexible enough to adapt to market conditions over the course of the year.

Want to see how J. Walker Marketing can help you?

Contact us today or call: