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Google Ads: Paid Search and Digital Display Advertising

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Your customers are on Google making buying decisions

Unlock the Power of Google Ads

Paid search advertising has evolved to become an indispensable tool for digital marketing. It allows you to connect with potential customers actively seeking your products or services on Google. At J. Walker Marketing, we specialize in harnessing the potential of Google Ads, utilizing the latest technologies and techniques to help your business thrive in this online advertising landscape.

 

Pay-Per-Click (PPC) advertising is at the core of Google Ads, where advertisers pay only when a user clicks on their ad. It's a cost-effective way to reach your target audience while maintaining full control over your budget.

Our Comprehensive Approach to Google Ads

  1. Define Your Goals: In the world of digital advertising, setting clear and measurable goals is a critical first step. Whether you aim to increase website traffic, boost form submissions, or drive sales, we work closely with you to define your objectives. If you're already running a campaign, we'll identify specific targets for improvement like lowering your cost-per-conversion.

  2. Keyword Research and Selection: The right keywords are the critical ingredient of a successful Google Ads campaign. We delve deep into keyword research to pinpoint the most relevant and high-performing keywords for your business. For instance, if you're a Philadelphia-based bike shop, we may target keywords like "buy a bike," "bike shops near me," or "bike shops Philadelphia." We also analyze search volume and cost-per-click data to create a realistic media budget tailored to your goals.

  3. Strategic Messaging and Targeting: Crafting compelling ad copy and choosing the right messaging is crucial for capturing your audience's attention and getting them to click. We work with you to determine the best offers, features, and benefits to deliver in your ads. Additionally, we define where your ads will lead users on your website or landing page. Geographical targeting, match types, and campaign duration are carefully planned to optimize your campaign's reach and effectiveness.

  4. Activate, Measure, and Optimize: To maximize the efficiency of your campaign, we start by casting a wide net with keywords, match types, and geographical targeting. As your campaign matures, we closely monitor its performance, collecting performance data. Through regular reports and campaign optimization, we refine your strategy. This may involve adjusting ad creatives, fine-tuning keywords, modifying match types, or narrowing the geographical focus.

Expanding Your Reach with Digital Display Advertising

While paid search advertising primarily focuses on text ads, digital display advertising opens up a world of visual possibilities. With digital display ads, you can showcase your brand's personality, products, and services through engaging visuals. And you can also deliver your ads to prospective customers who may not know about you yet and have never searched for your product or services. The team at J. Walker Marketing is well-versed in the art of digital display advertising, helping you capture the attention of potential customers across the web.

Digital Display Advertising Highlights:

  • Visual Impact: Utilize striking visuals and multimedia elements to create visually appealing ads that stand out in the digital landscape.

  • Targeted Reach: Precision-target your audience based on demographics, interests, behavior, and more, ensuring your ads reach the right people.

  • Remarketing: Re-engage past website visitors with tailored display ads, increasing the likelihood of conversions.

  • Comprehensive Reporting: Monitor the performance of your display ads with detailed reporting, allowing you to make informed decisions for optimization.

Google Ads Campaign Reporting: Your Window to Success

Transparency and data-driven insights are at the core of our approach. We keep you informed with regular reporting that goes beyond the basics. Monthly reports align with your objectives and key performance measures. For example, we may show conversions, costs-per-conversion, clicks, and impressions. Ultimately you get a monthly view into your performance with insights and suggestions for improvement.

 

Our Reporting Services Include:

  • Real-time Data: Stay updated with real-time campaign data to make timely adjustments.

  • Custom Metrics: Tailor reports to focus on the metrics that matter most to your business, from click-through rates to ROI.

  • Performance Analysis: Our experts provide in-depth analysis and actionable recommendations to continuously improve campaign performance.

  • Transparent Insights: We believe in open communication, and our reports provide a clear view of your campaign's progress and success.

Partner with J. Walker Marketing: Google Ads Excellence

Digital advertising is evolving quickly based on audience privacy concerns and new A.I. driven targeting and management tools. So it’s critical to work with a partner who’s monitoring these changes and adapting to succeed with them. At J. Walker Marketing, we combine our expertise with the latest Google Ads technologies and techniques to drive results for your business. Whether you're looking to drives sales with paid search advertising or expand brand awareness with digital display advertising, we're here to guide you every step of the way.

 

Ready to take your Google Ads campaigns to the next level? Contact us today to discover how we can help you achieve your digital marketing goals.

Experience, Expertise and Platforms

J. Walker Marketing currently manages Google Ads campaigns for a host of clients. Professional certifications include:

  • Google Ads Search Certification

  • Google Ads Display Certification

  • Advanced Google Analytics Certificate

 

Digital platforms used in these services include:

  • Google Ads

  • Google Analytics

  • Looker Studio

  • SEMRush

  • WordPress

Want to see how J. Walker Marketing can help you?

Contact us today or call:
717-283-7713

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