Consulting & Analytics
Managing a business or marketing team can be lonely. You’re called on to coach, mentor and support your team, and while you're making the trains run on time, the marketplace is changing around you. Plus, you also need to plot a path to the future that will enable your organization to thrive. Sometimes you just need a guide to confide in.
As a former digital marketing director, I've analyzed hundreds of marketing campaigns. I've spent weeks buried in Google Analytics, I can tell you a good bounce rate from a bad one, whether your click-through rate is strong, and what you should expect to pay for geo-fenced mobile advertising. Bottom line, I can tell you if your campaigns are working and how to make them better.